Managing Your Platform, Building Your Foundation

November 9, 2015 in for writers, Inspirational

In the world of writing and publishing, we talk a lot these days about building a platform.  We need to have a “platform” if we want to be published because that’s how we make sure more books will be sold.  We do everything we can to create an image that will cause buyers to want our books.  I understand this need and as an author,  I certainly realize the beauty of being able to sell my books.  My concern though is about building a platform at the expense of building a foundation.  What is it we really stand on or stand for?

Politicians remind us continually of the issues they stand for or against.  They share the platform with each other and debate the ways they will manage the current chaos.  We watch. We listen.  We still don’t know if any of them have a foundation.  They certainly have a platform, whatever that means.  Is it sand or rock though?

Jesus warned us about building a house on sand.  In Matthew 7, we read, “Everyone who hears my words and obeys them is like a wise man who built his house on rock.  It rained hard, the floods came, and the winds blew and hit that house. But it did not fall, because it was built on rock.  Everyone who hears my words and does not obey them is like a foolish man who built his house on sand.  It rained hard, the floods came, and the winds blew and hit that house, and it fell with a big crash.”

As a writer and as a believer, I want to build a platform of joy and confident assurance of the One who created me.  I want to be firmly placed on a foundation that can never be blown away by current trends or destructive tides.  It’s not easy.  For any of us, whether we write, or speak, or create fine artwork, or manage a household, we have to build on the Rock.  We have to know what we do and why we do it so we are not discouraged, nor made to believe that our work is not important because our platform is too small.

Today, I just wanted to offer a reminder that the winds may blow however they will, but if you have a strong foundation, then nothing will crush your goals and you can manage the work of your platform.  It’s a good day to introduce one new person to what  you do for the Lord.  That one person will share the joy of what they learned from you.  If your work is built on the rock and not on the sand, then your platform will soon come together and your foundation will stand forever.

Let’s stand together, creating hope and building up the kingdom in every possible way.  turning up the lightpsdimage010